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Articles By Phil Hoffman

Does your company have a competitive advantage?

Anytime your customers can’t tell the difference between your product or service and your competitor’s, the customer will buy on price. You must be able to differentiate your company, your product, your quality, your service, and yourself if you want the customer to stop focusing on price and start...

What a difference 40 years makes…

  40 years ago today, my best friend, Bobby Von Schaumburg (front row, 2nd from left)  and I (front row, 3rd from left) drove down to Western Illinois University in Macomb, IL to register for Freshman classes. I always referred to WIU as The “Harvard” of the midwest, but...

Performance Excellence – Where does your company rank?

IBM, Cadillac, Fedex, Ritz Carlton,  Xerox…  What do these companies have in common? These companies have each won The Baldrige Award, the only Presidential award for  “Performance Excellence” . The award is named after the late Secretary of Commerce, Malcolm Baldrige, a proponent of quality management. The correlation between...